InfoMentis coaches clients around the world on ways to improve individual success and accelerate business performance across the customer lifecycle. Unlike firms that focus solely on sales training, we address the complete range of customer-facing activities that impact the bottom line: sales and channel management, professional services and customer retention.

Marketing enablement plays a key role in the readiness of customer-facing professionals. The InfoMentis team works with our client's marketing team to identify specific ways to arm customer-facing professionals with the tools they require to effectively identify, acquire, support and retain their customers.

Marketing Enablement Solutions include:

Vertical Positioning Guides
InfoMentis works with our clients sales, product management and marketing teams to determine and document the key benefits of their offerings and the value that they offer their customers. The result is a crisp value story which highlights the key features, benefits and competitive differentiators required by sales, service and customer retention teams.

Survival Guides and Tri-folds
Using the Vertical Positioning Guide InfoMentis creates an internal sales tool—designed for all customer-facing roles with responsibility for selling or supporting the sale of their solutions. The survival guide highlights the key selling features and benefits of our client's offerings.

Solution Quick Reference Guides
The Quick Reference Guide supports the sales process by highlighting components needed to advance a sales opportunity. It can either be a quick learning tool or be carried and referenced by a sales person prior to a sales call as a reinforcement tool.

Call Activity Guide
The Call Activity Guide defines the specific activities and information to be gathered during the sales, service and/or retention representative's interaction with a customer.

Product Readiness Framework
InfoMentis develops a repeatable "Framework" designed to accelerate the introduction of our client's products into the market, ensuring client professionals are provided the information critical to successfully positioning the value of their solutions to their customer. The Framework will comprise the activities, deliverables, processes, knowledge, skills and sales tools required by client professionals to effectively perform their function.

Win/Loss Analysis
The primary goal of win/loss analysis is to implement a feedback system, which produces actionable information for our clients to use in order to drive improvements in sales performance. InfoMentis compiles and delivers our client comprehensive summary reports complemented by an on-site presentation of the results.