Helping Clients to Expand Channel Revenue
InfoMentis mentors clients in leveraging the revenue-generating opportunities afforded by partnerships. We help channel managers to nurture and maximize the value of their competitive channels and strategic alliance programs to:
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Grow revenue
- Access new markets
- Increase market share
- Heighten customer satisfaction
Tapping Prime Channel Resources
InfoMentis collaborates with clients to effectively address a growing concern: the rampant increase in new products and services being introduced into the channel and the diminishing number of potential partners available to sell them. Through blended learning techniques we show channel managers how to conduct a strategic fit analysis to identify, pursue and reinforce profitable alliances. Using directly applicable exercises we lead them through the steps necessary to formulate a winning channel strategy that will yield significant, predictable revenue growth. We provide tools that aid channel managers in standardizing their partner management processes and aligning activities to produce a positive, measurable impact on partner productivity, proposals and close rates. InfoMentis shows clients how to continuously review and fine-tune channel strategies and execution tactics to enhance the company's ability to generate and sustain revenue through its alliance programs.
Channel Performance Blueprint
The InfoMentis Channel Performance Blueprint illustrates the strategy and execution elements necessary to sustain a successful channel business. We use this blueprint as a guide to assess a client's current processes, compare them to industry best practices and identify areas for improvement. To help our clients measure their progress in closing this performance gap, we focus on four key areas that experience has show most often result in significant channel productivity gains:
- Portfolio management - maximizing the number of opportunities with a limited amount of resources
- Opportunity management - improving the close rate without sacrificing margin
- Pipeline management - ensuring that opportunities progress through the funnel
- Relationship management - gaining the best results between the vendor and the partner
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